Benefitting from a strong and dependable KLM41 Super alloy rim construction, this wheelset...

Fine-tuned for smooth and dependable rolling performance, this wheelset is equally at home...

Benefitting from a new and improved design, this wheelset is the final result of Prime's e...

Designed to provide you with the ultimate in steering performance, this headset features T...

Designed to provide you with the ultimate in steering performance, this headset features T...

Doyenne is the new family name for Prime's previous RD-56 Carbon Disc Wheelset model and t...

Enabling you to reach top speeds without maxing out your energy, this excellent BlackEditi...

Enabling you to reach top speeds without maxing out your energy, this excellent BlackEditi...

Prime's PF30 Bottom Bracket packs a lot of technology into a compact package to keep your...

Style and substance combine with the Prime Carbon Bottle Cage, as not only will your bottl...

Ready for clocking up the miles on your time trial (TT) or Triathlon bike, these S-bend Cl...

Prepared for wherever your next ride takes you, this women's road saddle features a high-q...

This top-quality stem is specifically designed for road use as it offers great stability,...

Prepared for wherever your next ride takes you, this women's road saddle features a high-q...

This top-quality stem is specifically designed for road use as it offers great stability,...

This top-quality stem is specifically designed for road use as it offers great stability,...

This top-quality stem is specifically designed for road use as it offers great stability,...

This top-quality stem is specifically designed for road use as it offers great stability,...

This top-quality stem is specifically designed for road use as it offers great stability,...

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirect...

Featuring a T800 unidirectional (UD) carbon build, this gravel focused drop handlebar prov...

The Prime BB86 Bottom Bracket features the finest materials available to make it incredibl...

Weighing in at only 214g (40cm option), this handlebar delivers an ideal balance of stiffn...

Developed for use with all SRAM and Rotor GXP cranksets with a 24/22mm axle diameter, Prim...

Featuring an 85mm deep aero rim profile, this rear wheel offers more speed for the same ef...

Weighing in at only 214g (40cm option), this handlebar delivers an ideal balance of stiffn...

Weighing in at only 214g (40cm option), this handlebar delivers an ideal balance of stiffn...

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirect...

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirect...

Weighing in at only 214g (40cm option), this handlebar delivers an ideal balance of stiffn...

Weighing in at only 214g (40cm option), this handlebar delivers an ideal balance of stiffn...

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirect...

Ready for clocking up the miles, this drop handlebar comes equipped with a T1000 unidirect...

Featuring a T800 unidirectional (UD) carbon build, this gravel focused drop handlebar prov...

Whether you're racing through the smooth city streets or descending an alpine pass, these...

Featuring a stiff and lightweight T700 UD carbon fibre rim build, this front wheel provide...

This endurance-focused saddle comes equipped with a waterproof microfibre cover for reliab...

This endurance-focused saddle comes equipped with a waterproof microfibre cover for reliab...

The Prime BB86 Bottom Bracket features the best materials available to make it super tough...

With a lighter, stiffer and stronger design, this aero handlebar builds on the success of...

With a lighter, stiffer and stronger design, this aero handlebar builds on the success of...

With a lighter, stiffer and stronger design, this aero handlebar builds on the success of...

With a lighter, stiffer and stronger design, this aero handlebar builds on the success of...

With a lighter, stiffer and stronger design, this aero handlebar builds on the success of...

Engineered for use with all SRAM DUB cranksets with a 29mm axle diameter, Prime's Threaded...

When bearings have to be pressed directly into the frame, it is of the upmost importance t...

This handlebar tape features Prime's Super Anti-Slippery Technology, which gives you brill...

This handlebar tape features Prime's Super Anti-Slippery Technology, which gives you brill...

Featuring a T800 unidirectional (UD) carbon fibre rim construction, this rear wheel was de...

Developed with Team Spectra, this gravel bike wheelset uses a rim that's designed and test...